About the Artist

WHO IS RAD CREATIVE

As a lifelong creative yet immensely analytical individual, a combination that typically does not exist in unison, I have spent years honing in on my craft and finding my niche in an ever changing industry.

I am very passionate about the work I create and I am a natural born artist, with a constant desire to produce work that is meaningful to me, that the audience (be it 1 person or 100,000 people), will find meaning in as well.

Thriving in fast paced environments and working alongside other passionate individuals, I am an enthusiastic, creative, and results-driven individual. I have experience in developing innovative strategies that captivate audiences and drive engagement, especially in the area of brand awareness. My main love is creative direction, developing brand identities, and bringing to life a vision from concept to creation.

In my free time I can be found exploring my own personal creativity. Be it though painting, film photography, poetry, or music, I continue to be inspired by artistry in all forms. Please explore this site to learn more about my experience and personal artistic style.

with love,

RAD

Explore My Expertise

  • Creative Direction - Brand Identity - Graphic Design - Social Media Marketing - Photography (Film and DSLR) - Content Creation - Event Production - Creative Advertising - Poetry

  • RAD Creative
    self employed
    Current

    Create a variety of digital creative assets and designs for clients on an as needed basis, Passion for storytelling and artistry

    MZ Wallace Social Media and Creative Marketing
    Intern - Freelance
    June 2024 - Present

    Internship turned Freelance client under functional luxury brand MZ Wallace, Assist in planning and producing content for all social media channels, Evaluate current trends and consumer habits to create relevant and effective campaigns, Work with marketing team to understand creative performance and analytics

    Silver Needle Runway Creative Team
    Coordinator - Assistant - Director
    Jan 2022 - May 2024

    Maintain show theme throughout entirety of production, Direct photo and video shoots, Thrive in a fast paced work environment, Facilitate networking events, Create graphics for merchandise and promotional content, Demonstrate interpersonal and communication skills while coordinating with production professionals and site staff, Utilize strong organizational skills and time management to align with all deadlines
    **for more details, please see the creative direction page of my portfolio

    TJX Merchandising Intern
    May 2022 - Aug 2022

    Internship under Buying Team for TJX, Analyzed sales trends and reports to anticipate consumer buying patterns, Work with vendor samples, Created and implemented allocation strategies for e-commerce sites, Accompanied buyers on store and vendor visits.

    Assistant to Creative Director - Cara Benevenia
    Jan 2022 - May 2022

    Internship under Cara Benevenia LLC, a contemporary handbag label - Assisted founder and Creative Director Cara Benevenia with all aspects of managing brand identity through managing e-commerce, social media content planning and shooting based on insights and analytics, assisted in email marketing campaigns, planning trunk show events

  • Adobe Suite software - Illustrator, InDesign, Photoshop, After Effects, Premier Pro (proficient), Photography (proficient) Videography (intermediate) Microsoft Office (proficient), content management systems - Squarespace, Wix (Intermediate)

Lets Talk!

Interested in working together on any creative projects, learn more about me, or just hoping to connect and share experiences? Let me know a little bit about you and I will chat with you soon!